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  • 🔋 The red pill or the blue pill?

🔋 The red pill or the blue pill?

the choice is yours

Sup. This is Plugged In. The EV newsletter that is as satisfying to read as ending up at an Electrify America charging station that actually works.

I’ve been away for months (pls tell me you noticed).

Here’s why I’ve been gone, and why you’ll actually come out as a winner from it.

Over the few years, I have published 49 issues here, and we’ve gathered over 4,000 readers. And I have loved every minute of working on this.

The truth is, I was offered a significant promotion at my day job, a real can’t-miss-this opportunity, and it took all the time off my hands.

So I was left with two choices, which I’ll communicate through our love language, memes:

And I did find that someone. His name is Jaan, I picked him myself and luckily he agreed to acquire the newsletter.

His words on what’s next for you are below. It was a fun ride. Thank you all.
I’ll now remain among you as a reader, and bow out.

Take it away, Jaan.

I always liked that little section splitter image there — the Plugged In dude sitting in a Roadster…

Hey, I’m Jaan.

When your writer behind Plugged In reached out to me about acquiring the newsletter, I agreed to it within just a few DMs. No, I don’t have money that I just fling at random stuff. Here’s why I jumped on this opportunity:

One — I was a reader like you already, so I knew exactly the value he delivered. And I love the approach, somewhat similar to mine, of weaving humor in between the EV news. I perhaps just do it slightly less in mine.

Two — Since the feedback from you has been great, it means readers like you (yes, you) must be exactly the kind of people I’m looking for.

So who is it I am looking for? In short, EV geeks.

Why? Well because I’m the chief EV geek myself, and all I do is gather people like me in one place.

I’ve built up this EV newsletter called the EV Universe, and I’ve done it for four years now.

We’ve got 7,420 EV geeks reading the weekly newsletters today, all EV owners, EV industry professionals (you wouldn’t believe some who are reading), and hardcore EV enthusiasts of all kinds.

It’s been a wild ride, and I do it full-time, all-in. I write about 10,000 words on nothing but the EV industry per week. Care to join us?

What’s your next move?

Unfortunately, no one can be told what the EV Universe is. You have to see it for yourself. This is your last chance. After this, there is no turning back.

You take the
red pill…

You stay in EV Wonderland, and I show you how deep the rabbit hole goes.

You take the
blue pill...

The story ends, you wake up in your bed and believe whatever you want to believe.

You chose well, Neo.

What happens if I take neither, you ask?

Well, then I’ll probably send you another message to see if you missed this one, after which I’ll port you over to my newsletter and send you some of the EV Universe newsletters for a taste. There, you can of course unsubscribe any time.

This sender, getpluggedin.co, will stop operations soon, and you’ll get my messages from [email protected].

If you have made up your mind already, though, you can start getting my newsletters already this week by subscribing above, and not miss anything important. Or if you decided to go for the blue bill, well… no hard feelings. It’s been nice knowing ya.

PS this is me, Jaan, on top of a DC charger (cringe level stuff, I know):

By the way, if you’d like to leave some nice parting words to the Plugged In writer, reply to this email and I’ll forward it to him.

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