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Sup. This is Plugged In. Giving you the same feeling as flipping your pillow to the cold side in the middle of the night.

Here’s what we’ve got for you today:

• Jeep Teases Their First EV 🛞

• MAN CEO says Hydrogen Won't Ever Compete with Electric ⚡️

• Toyota’s New EV to Compete With Land Rover 🚙

JEEP TEASES THEIR FIRST EV 🛞

Jeep's finally jumping on the EV bandwagon.

And they're making quite the entrance.

Enter the Wagoneer S - Jeep's first crack at an electric chariot. Dropping this fall like the coolest kid's new mixtape.

What’s the Wagoneer S all about?

Imagine a superhero version of a car. It's got the speed, the looks, and the power. We're talking about a hefty 600 horses under the hood, ready to bolt from zero to 60 in a neck-snapping 3.5 seconds.

Jeep wants to make sure you can outrun any storm (or at least look cool trying).

It's smart enough to handle any dirt track or rocky road you throw at it, thanks to its all-terrain smarts.

And that classic Jeep grille?

It's like it got a facelift with some snazzy LED lights that'll probably double as a flashlight when you're camping. Or, let's be honest, when you drop your fries between the seats at night.

Jeep's saying this baby can go 400 miles on a single charge. And if that's not enough to have you throwing money at your screen, wait till you hear about the Recon EV.

It's like the Wrangler's cooler, eco-friendly cousin with removable doors and windows for when you want to feel the breeze or make a quick escape from the in-laws.

Images of the Recon EV have leaked, and Jeep's North American boss is claiming you can conquer the Rubicon Trail and still cruise back to civilization without needing a tow.

They're planning to roll these out after the Wagoneer S hits the streets.

So, there you have it. Jeep's making a splash in the EV pool.

And it sounds like they've got the goods to make a splash.

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MAN CEO: HYDROGEN WON’T EVER COMPETE WITH ELECTRIC ⚡️

Let's chat about some big truck talk.

No, not the kind you had with your uncle over dinner last weekend.

This is about Alexander Vlaskamp, the big cheese at MAN Truck & Bus, who’s been stirring the pot in the truck world.

Alex here seems to think that hydrogen fuel is about as likely to beat electric trucks in a race as I am to win a marathon.

That is to say, not very.

But hold up – MAN's still playing in the hydrogen sandbox, so what gives? Well, just because you have a guitar doesn't mean you're gonna be the next rockstar, right? Same thing here.

In the world of big, burly trucks that MAN makes, there's this idea that hydrogen might just be the next big thing after batteries.

Still, Alex is waving the red flag on that.

He chatted with a Spanish mag and basically said, "Green hydrogen? Cool story, but no one's got it, and it's super pricey. Oh, and it leaks like your old water bottle."

He's got a point – unless you can actually get the stuff without breaking the bank or the planet, why bother?

Still, MAN isn't totally ghosting hydrogen.

They're keeping hydrogen in the friend zone, just in case it becomes cool in 2035 or something.

Until then, they're throwing a party with their electric trucks, which are already getting RSVPs from 800 eager beavers ready to hit the road

In the truck game, it's not about who's got the shiniest toy; it's about who gets you from A to B without costing the Earth.

TOYOTA’S NEW EV TO COMPETE WITH LAND ROVER 🚙

Hey Land Cruiser loyalists!

Word on the street is Toyota’s plugging into the electric game with not one, but two shiny new EVs for the Land Cruiser lineup.

And guess who they’re eyeballing in the rearview mirror? The ritzy folks at Mercedes and Land Rover.

Toyota’s long-time sweetheart, the Land Cruiser. The granddaddy of their lineup.

They’ve decided to roll it back onto the American stage with a bit of an electric jolt after a little break.

From the grapevine – specifically, Autocar – we hear Toyota’s Land Cruiser is cooking up a duo of electric siblings.

Picture this:

One’s the high-roller, dripping in luxury, probably with seats that feel like your favorite couch.

The other? It's your buddy for city jaunts, won't bruise the wallet as much.

They’ve tossed a couple of teasers our way. One being this Compact Cruiser EV, which is like a hipster nod to the original Land Cruiser but with a millennial twist for the city slicker with a taste for weekend adventures.

Then there’s the big kahuna, the Land Cruiser Se concept.

It’s like they fed the compact version some serious protein shakes and turned it into a three-row, road-commanding luxury beast.

Think of cruising with all the bells and whistles, where roughing it means deciding which playlist to cruise to.

Toyota’s even planning a birthday bash for the Land Cruiser in 2026, which might just feature some newfangled EV batteries that promise all the juice without the squeeze, and a fast charge that’s quicker than a coffee break.

THE JUICE 🔋

• Cheaper electric vehicle batteries will be here to stay

• Batteries coming as backup for windless, cloudy days

• Carvana announces top-selling EVs of 2023

• New Developments in EV Battery Technology

• From 1 to 6.6 million. EVs by the numbers

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.